About the Journal

Having a closer look at what artists and Media content producers have been doing over the years, we may say that they are merely trying to indulge with humans. Being able to communicate a message in the most unique, innovative and progressive way has been at the heart of nearly all creative artwork and media content. The struggle to keep the “ever so bored” human being involved and indulged, has led to all development in the fields of Media and Creative Arts.

Creative Arts is probably the oldest existing discipline of studies and also the most inclusive. It was born when the very first human found a way to express themselves using a medium. From cave paintings to virtual worlds where innovation knows no boundaries, every creative output of human brain has been a part of creative arts. Just like any form of communication, every artwork ever has been studies from two dimensions, the medium used and the message conveyed. JIMCA adopts the same medium and message approach by welcoming both Practice-based or practice-led research as well as effects research produced in the field of Creative Arts. JIMCA accommodates a wild range of Creative Artfield’s including but not limited to Fine arts, digital arts, design, videography, animations etc.

Where art is the oldest attempts of humans to indulge with humans, Immersive technologies pave the way of how indulgence and communication might look in the future. It extends the reality or creates a new virtual reality by providing the user with the advantage of customizable 360 space allowing them to change their environment at will. Through this technology user can view in any direction to see the video content and graphics that it wishes to or needs to see. Immersive technologies have made a multitude of virtual experiences possible for humans including 360, 360-VR, VR, AR, MR, XR.  JIMCA takes the same approach of “medium and message” while focusing of research being produced in the field of Immersive media use and application. Barring the technical intricacies of producing Immersive Media Equipment, JIMCA simply focuses on the potential and applications of these new Media in extending the communication process and taking human interactions to new levels. Research published in JIMCA explores how these virtual ways of communicating and indulging may affect humans in different walks of life ranging from medicine to tourism to gaming and entertainment.

JIMCA aspires to bring the efforts of Pakistan’s Creative Artists and Digital Immersive media practitioners visible on the research horizon both nationally and internationally. Where a lot of artwork and media content is being produced by the practitioner of both fields, there is a dearth of research publications in the areas.